THE LIFE BLOOD OF EVERY BUSINESS
Designing the best products is as wonderful as offering the best services in the industry. The reality is that they do not matter if the consumer does not know about them. This is where marketing comes in to play. It is the process of letting the general public know that your company has got the best product or service that will help them live a better life.
Marketing has evolved though. The days of traditional marketing is long gone. Now organizations employ the use of digital channels to put out word about what they have got to offer the public. Some of the digital marketing channels are:
SOCIAL MEDIA MARKETING:
This digital media channel affords organizations an opportunity to have a one-on-one relationship with their customers and would-be customers. It has helped organizations to build their brands. With options like Facebook, Twitter, LinkedIn, and many more; it is important that digital marketers use the channel that will most likely promote their business brand. Here is a video on how to use social media marketing.
This digital channel offers a good return-on-investment. Organizations get phone numbers and emails of potential and existing customers. These contacts are gotten through various means. It could be a pop-up on a web page as you browse the internet or any other. With the contacts gotten, the organization informs those on its list of any product or service it is about to introduce or already offers in the market.
This is the placing of adverts on websites, forums or blogs that have a large following. Once the website, forum, or blog has a large following, lots of people get to see the displayed message of an organization. This channel of marketing also includes the use of Per-Impression, which is payment for how many people who visit the page of the website.
This digital marketing channel involves itself with creating useful content. The quality of the material that is displayed reflects on the number of visitors a website receives. So whether it is a video, text, or graphics; once the content is reach, it will even drive potential customers to the website.
This type of digital marketing does not just want to be seen, but to pay only for a call to action. So, when an advert is posted on the website, pay-per-click pays a certain amount for everyone who clicks on the advert banner. By so doing, the organization effectively uses its resources to pay for only those who were driven to their website.
SEARCH ENGINE OPTIMIZATION:
This channel does not cost the organization any money at all. All the organization needs to do is to link keywords that will make their website be seen when a person uses a search engine to look for an item on the web.
ONLINE PUBLIC RELATIONS:
This can be likened to content marketing because the essence is to project the image of an organization through the content being promoted. Some Online Public Relations networks are free while others require for a subscription to be made.
This channel works by having people who sell an organization’s product or service in return for a percentage or commission. This helps an organization to reach wider and further.
After considering all these digital marketing channels, an organization should now choose the one that best serves its purpose of creating brand awareness.