Whether you are a marketing professional or just establishing yourself in this field, there are a number of significant digital marketing basics that you just cannot afford to take for granted. Having a solid foundation or roots for your marketing is a major ingredient to your business success, and it begins with the following 5 basics.
1. Marketing Planning Process
Great marketing strategies or ideas ought to be specific, measurable, achievable, results-oriented, and timed (S.M.A.R.T). Therefore, instead of a goal of more sites, you should think “ ten qualified leads each month”. Beginning with a concrete marketing strategy with specific goals is going to make the all difference between success, and failure .
2. Know the Numbers, and Trust Them
When you have Google Analytics on your website , or any other kind of recognizable statistical software for that matter then you possibly have numbers and you are not aware what to do those numbers. However, are they beneficial to you? According to a study by Experian Data Quality, 81 percent of companies believe data is crucial to their digital marketing success. But 84 percent are having data quality problems, and they do not understand or trust their numbers! Understanding-and measuring-your numbers is significant for any effective digital marketing campaign.
3. Data & Analytical Literacy
Your business just recently launched a marketing campaign, pageviews start rising, and the marketing team is already smelling and declaring success. But the CFO queries how this affects the bottom line. When your site visits are up 30 percent, but your conversion rates stay put, ask yourself where the success is. You should plan your marketing campaigns with measurable rates of conversion. Know who’s converting, and where.
4. Create New Content
Content is king, as it’s said. And you cannot really afford to ignore this. It’s usually the most efficient means of promoting your website together with social sites. Therefore, whether you are going to generate yourself content, or you have a team to help you do this, ensure you do it consistently. Know that original content matters a lot.
5. On-Page SEO
Once you have created the content, it’s time now to perform SEO on the page so that your content may be found. It includes image optimization, relevant keywords, among other technical issues. And take your time to correctly do this. Failure in this aspect is going to result in reduced performance which could easily have been avoided.
The above 5 digital marketing basics are quite valuable, whether you are a professional or just beginning in digital marketing. They are bound to raise your business to a whole new level of performance when used correctly.